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Is Pinterest Worth The Effort For Small Business? Yes!

is pinterest worth the effort

IN THIS ARTICLE

If you’re a small business, you’ll know it’s important to think carefully about where you focus your content marketing efforts.

With so many different online platforms, it would take a huge amount of resource to commit to them all. But not all platforms suit all businesses and all audiences.

Pinterest, for example, can offer considerable potential for companies specialising in lifestyle areas. It’s visual, it’s creative, it’s inspiring.

Businesses enjoying success on Pinterest are seeing increased traffic to their websites, along with improved brand engagement.

If you’re considering Pinterest as part of your content marketing, here are five pointers to think about.

1. Free consumer research

A Pinterest account can be an extremely valuable source of intel. You can gain insight into who follows you, which items they pin and who else they are following.

It’s a fantastic real-time research tool that can help you see what’s working well across the platform. Use this to inspire your own content.

2. It’s free and easy to use

Pinterest is free and incredibly intuitive to use.

It’s also a more relaxed environment with fewer ‘rules of play’ than some other social media platforms. The focus really is on the visual and creating beautiful things.

3. Complement your website

You can use a Pinterest account to complement the content on your business website.

Regularly update your account, and use tactics such as sneak-peeks and limited offers to build your following and entice traffic to your website for big-splash content pieces.

4. Create mood boards

Building mood boards can be a great way to keep your own ideas and inspiration in one easily-accessible place. It’s also convenient to add to whenever you find something new that inspires you!

5. A friendlier crowd

There tends to be a little more breathing space on Pinterest.

While you would expect a bigger and immediate response with other social platforms like Twitter, with Pinterest, it tends to be a smaller, friendlier crowd. It can be helpful to use that and gauge feedback before you move ahead and launch through other platforms.

Author

Gill Laing is a qualified Legal Researcher & Analyst with niche specialisms in Law, Tax, Human Resources, Immigration & Employment Law.

Gill is a Multiple Business Owner and the Managing Director of Prof Services Limited - a Marketing & Content Agency for the Professional Services Sector.

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Legal Disclaimer

The matters contained in this article are intended to be for general information purposes only. This article does not constitute legal or financial advice, nor is it a complete or authoritative statement of the law or tax rules and should not be treated as such. Whilst every effort is made to ensure that the information is correct, no warranty, express or implied, is given as to its accuracy and no liability is accepted for any error or omission. Before acting on any of the information contained herein, expert professional advice should be sought.

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