One of the key areas of focus at this year’s Business Show centred on CRM.
During the conference, experts spoke about the emergence of CRM strategies and systems within progressive client-focused enterprises. These new systems, if well adopted, enable sophisticated monitoring and management of the sales cycle and client interactions. The data also facilitates the analysis of buyer behaviours and the identification of opportunities and threats.
Another of the highlighted benefits of effective CRM adoption is the resulting reduction in costs through central management of organisational data.
What a lot of companies do not consider while implementing their CRM system is the fact that it takes more to benefit from a CRM system than just the initial plug in and roll-out effort.
A critical success factor in any CRM system remains the adoption of robust and consistent data management and maintenance processes.
This includes ensuring a clean data set without duplicates, an equal structure and form which allows easy sorting and filtering.
Every process and decision concerning the CRM data management should be supported by a coherent strategy which focuses on the client. The result of high-performance CRM will be improved sales performance and efficiencies.
