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Anatomy of Content Marketing [infographic]

anatomy of content marketing

How effective functioning of your content marketing drives online success While the concept of content marketing is generally well recognised and understood, effective implementation still eludes many businesses, leaving content performance and impact lacking. As the process of producing and sharing relevant and valuable information to target audiences, content marketing should be used to showcase your products […]

6 Horrible Hiring Mistakes & How to Avoid them!

horrible hiring mistakes

Hiring mistakes can be extremely costly for organisations of all sizes. Recruiting new staff comes at a considerable cost in terms of both time and money, with some studies suggesting bad hiring decisions can cost an organisation between 20 and 30 percent of an employee’s annual salary. An awareness of common pitfalls will help you […]

Facilitating Behavioural Changes at Work

behavioural changes

The ability to facilitate change is a vital skill for all managers, as without change your organisation cannot grow, improve practices and thrive. When planning and orchestrating any changes at work, it is essential that the proposed change is framed positively and that employees are given the tools and information they need to cope. Even […]